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Artist-Designed Denim Collections : Heron Preston’s Levi’s

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Heron Preston’s collaboration with Levi’s celebrates mistakes with a line of intentionally distorted denim that encourages consumers to have fun with their fashion.

A mix up on the designers birth certificate resulted in his birth year being recorded as 1873 instead of 1983. Since then, Preston has embraced the idea of mistakes and taking chances, encouraging other to not take life too seriously. This line embodies that as its filled with fun motifs and unconventional looks that are sure to help one stand out from the crowd. Standouts from the line include a pink denim set, or the pink flame stamped blue denim.

The line ranges from $395 to $465 USD and is available online.

Image Credit: Heron Preston X Levi

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