Who’s the Captain Now? unites people from home via their mobile devices, although people also have the option to follow along with the live leaderboards on YouTube. As part of the event, a few celebrity contestants will be joining in on designated days to tap into the brand’s spirit of playful rivalry and friendly banter.
The event is launching at a time when many young adults are returning to school and Who’s the Captain Now? inspires people to connect with friends new and old.
Image Credit: Captain Morgan